Brand Strategy & Packaging

Yoga
Superfuel
Kids

01 / 03

Selected
Work

Brand Strategy Packaging Visual Identity

Yoga Superfuel Kids

Real food for little humans.

Visual Identity

Gala Express

More coming soon.

More work in progress —

02 — About

We make brands that mean something.

Form & Void is a branding, identity and packaging studio. We work at the intersection of strategy and craft — building brands that are precise in thought and distinctive in form.

Based in Jakarta and Singapore, we partner with founders, challenger brands, and businesses ready to be seen differently.

What we do

Brand Strategy 01
Visual Identity 02
Packaging Design 03
Creative Direction 04
Verbal Identity 05
Art Direction 06

03 — Contact

Let's make
something
real.

We'd love to hear about your project. Reach out and let's start a conversation.

hello@formandvoid.co

Jakarta

APL Office Tower #19-02
Letjen S. Parman St No. 28
Jakarta Barat, 11440

Singapore

371 Beach Road
Singapore 199597

Form & Void — 2024

Yoga
Superfuel
Kids

Back to Work

Client

Yoga Superfuel Kids

Year

2024

Services

Brand Strategy
Creative Strategy
Verbal Identity
Visual Identity
Packaging Design
Art Direction

Tagline

Real food for little humans.

Honesty, designed into the pack.

In kids' food, "healthy" has become a default claim. Parents are left scanning labels, making judgment calls in seconds — trying to separate reassurance from reality. They're tired of snacks that pretend to be healthy.

The bar is no longer nutrition. It's credibility. Even genuinely good products have to work twice as hard just to be believed. The problem was never what went into the cookie. It was making that goodness obvious — fast enough to matter.

Real ingredients.
Real benefit.
Made obvious.

Yoga Superfuel Kids designs honesty into the pack — making real ingredients and real benefits easy to understand, and easy to choose. Everything becomes proof. The visual noise is stripped back. The system shows exactly what each cookie is and what it does, without exaggeration, disguise or over-persuasion.

The illustration doesn't sell a fantasy. It reflects kids as they actually are — active, curious, capable, full of energy. Not a marketing version. A real super kid. Properly fuelled. Which is the point.

YogaSuperfuelKids

SelectedWork

Yoga Superfuel Kids

Gala Express

We make brands that mean something.

Let's makesomethingreal.

Jakarta

Singapore

YogaSuperfuelKids

Honesty, designed into the pack.

Real ingredients.Real benefit.Made obvious.

Yoga
Superfuel
Kids

Selected
Work

Let's make
something
real.

Yoga
Superfuel
Kids

Real ingredients.
Real benefit.
Made obvious.