Form & Void is an independent creative studio for ambitious brands. We shape clear, enduring brand identities, built through strategy, precise in thought, expressed through craft.
We partner with founders, challenger brands, and businesses ready to be seen differently — forming what matters™
What we do
Brand Strategy 01
Brand Identity 02
Brand Experience 03
Packaging Design 04
Creative Direction 05
Brand World 06
Brand Guidelines 07
Digital & Social Media 08
03 — Contact
Let's form your vision, together.
We'd love to hear about your project and your ambition. Reach out and let's start a conversation.
We're in Jakarta & Singapore — but our clients are global.
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Branding & Packaging
Yoga Superfuel Kids
Client
Yoga Superfuel Kids
What we did
Brand Strategy
Creative Strategy
Verbal Identity
Visual Identity
Packaging Design
Art Direction
The Challenge
In kids' food, "healthy" has become a default claim. Packs highlight what parents want to see on the front, while the real story sits quietly in the fine print — refined sugars, heavy processing, ingredients that don't support the promise.
Parents are left scanning labels and making judgement calls in seconds, trying to separate reassurance from reality. They are tired of snacks that pretend to be healthy — forcing a compromise between what's good for their children and what their children will actually eat.
The Insight
Informed parents. Selective kids. Ten seconds at the shelf.
Today's parents understand nutrition, read ingredient lists, and actively try to make better choices. But in a market where everything claims 'healthy', trust thins out. The bar is no longer nutrition — it's credibility. Even products that are genuinely good have to work twice as hard just to be believed. The problem was never what went into the cookie. It was making that goodness obvious — fast enough to matter.
The Idea
Real ingredients. Real benefit for kids. Made obvious.
The Solution
Yoga Superfuel Kids designs honesty into the pack — making real ingredients, real benefits easy to understand, and easy to choose. Everything becomes proof. The visual noise is stripped back. The system shows exactly what each cookie is and what it does, without exaggeration, disguise or over-persuasion.
The illustration doesn't sell a fantasy. It reflects kids as they actually are — active, curious, capable, full of energy. Not a marketing version, but a real super kid. Properly fuelled. Which is the point.
Start a project
Work with us.
Brand Identity
Gaia Express
Client
Gaia Express
What we did
Brand Strategy
Brand Identity
Visual Identity
Creative Direction
Digital
The art of effortless travel.
The Challenge
As premium travellers' lives become increasingly complex, travel planning has become another task to optimise. Endless research promises control, while generic tours sacrifice relevance. Gaia Express needed to offer journeys that felt deeply personal — without demanding time, attention, or endless decision‑making.
The Insight
Luxury today is not defined by how much choice is offered, but by how carefully choice is removed. The most valuable journeys are those that feel intuitively aligned — where nothing essential is missed, and nothing unnecessary is added.
The Idea
Curated experiences, without the burden of planning.
The Solution
Gaia Express was reimagined as a premium travel service specialising in tailored, sea‑led journeys — designed for those who want more meaning from travel, not more complexity.
Inspired by the ocean, a fluid visual system expresses travel as continuous movement rather than fixed itineraries. This philosophy extends into a streamlined booking experience that replaces exhaustive selection with intelligent curation. Guests define how they want to feel — whether to reset, explore, immerse, or be surprised — and Gaia Express shapes the journey around that intent.
From identity to digital interfaces, every touchpoint is designed to remove friction, restore clarity, and create space for experience.
Start a project
Work with us.
Ambitious?
Obsessed with ideas?
Tired of the usual agency BS? Us too.
We challenge by design. That means we talk straight and think brave. Open minds and open doors — not egos. Work that works, not empty words dressed up as strategy.
We believe creativity and commercial success aren't mutually exclusive. If you're done playing it safe and want to build something that actually matters — you might belong here.
For us, that's a commitment to hold ourselves accountable — building a business that's good for our clients, good for our people, and built for the long-term.
