Brand Strategy & Packaging

Yoga
Superfuel
Kids

01 / 02

01

Our
Work

Brand Strategy Packaging Visual Identity

Yoga Superfuel Kids

Real food for little humans.

Visual Identity

Gala Express

More details coming soon.

More work forming —

02 — About

We make brands that mean something.

Form & Void is a creative studio for ambitious brands. We shape clear, enduring brand identities — built through strategy, precise in thought, expressed through craft.

Based in Jakarta and Singapore, we partner with founders, challenger brands, and businesses ready to be seen differently. Our clients are global.

What we do

Brand Strategy 01
Visual Identity 02
Verbal Identity 03
Packaging Design 04
Creative Direction 05
Brand World 06
Brand Guidelines 07
Digital & Social Media 08

03 — Contact

Let's Form
Your Vision,
Together.

We'd love to hear about your project and your ambition. Reach out and let's start a conversation.

We're in Jakarta & Singapore — but our clients are global.

hello@formandvoid.co

Find us at — Jakarta

APL Office Tower #19-02
Letjen S. Parman St No. 28
Jakarta Barat, 11440

View on Maps →

Find us at — Singapore

371 Beach Road
Singapore 199597

View on Maps →

Send us a brief.

Your Name

Company / Brand

Email

What are you looking for?

Tell us about your project

Thank you — we'll be in touch shortly.

Form & Void — 2024

Yoga
Superfuel
Kids

Back to Work

Client

Yoga Superfuel Kids

Year

2024

Services

Brand Strategy
Creative Strategy
Verbal Identity
Visual Identity
Packaging Design
Art Direction

Tagline

Real food for little humans.

Honesty, designed into the pack.

In kids' food, "healthy" has become a default claim. Parents are left scanning labels, making judgment calls in seconds — trying to separate reassurance from reality. They're tired of snacks that pretend to be healthy.

The bar is no longer nutrition. It's credibility. Even genuinely good products have to work twice as hard just to be believed. The problem was never what went into the cookie. It was making that goodness obvious — fast enough to matter.

Real ingredients.
Real benefit.
Made obvious.

Yoga Superfuel Kids designs honesty into the pack — making real ingredients and real benefits easy to understand, and easy to choose. Everything becomes proof. The visual noise is stripped back. The system shows exactly what each cookie is and what it does, without exaggeration, disguise or over-persuasion.

The illustration doesn't sell a fantasy. It reflects kids as they actually are — active, curious, capable, full of energy. Not a marketing version. A real super kid. Properly fuelled. Which is the point.

Back

Ambitious?
Obsessed with ideas?
Tired of the usual
agency BS? Us too.

We challenge by design. That means we talk straight and think brave. Open minds and open doors — not egos. Work that works, not empty words dressed up as strategy. Smarter collaboration over louder egos.

We believe creativity and commercial success aren't mutually exclusive. If you're done playing it safe and want to build something that actually matters — you might belong here.

For us, that's a commitment to hold ourselves accountable — building a business that's good for our clients, good for our people, and built for the long-term.

Open Positions

Senior Designer

Jakarta, Indonesia

Apply

Creative Strategist

Jakarta, Indonesia

Apply

Mid-weight Designer

Singapore

Apply

Don't see the right role? We're always open to hearing from talented people.
Drop us a line: hello@formandvoid.co

YogaSuperfuelKids

OurWork

Yoga Superfuel Kids

Gala Express

We make brands that mean something.

Let's FormYour Vision,Together.

Find us at — Jakarta

Find us at — Singapore

Send us a brief.

YogaSuperfuelKids

Honesty, designed into the pack.

Real ingredients.Real benefit.Made obvious.

Ambitious? Obsessed with ideas? Tired of the usual agency BS? Us too.

Senior Designer

Creative Strategist

Mid-weight Designer

Yoga
Superfuel
Kids

Our
Work

Let's Form
Your Vision,
Together.

Yoga
Superfuel
Kids

Real ingredients.
Real benefit.
Made obvious.

Ambitious?
Obsessed with ideas?
Tired of the usual
agency BS? Us too.