Brand Strategy & Packaging

Yoga
Superfuel
Kids

01 / 02

01

Our Work

Brand Strategy Packaging Visual Identity

Yoga Superfuel Kids

Real food for little humans.

Visual Identity

Gala Express

More details coming soon.

More work forming —

02 — About

Every brand has a voice.
We give it form.

Form & Void is an independent creative studio for ambitious brands. We shape clear, enduring brand identities, built through strategy, precise in thought, expressed through craft.

We partner with founders, challenger brands, and businesses ready to be seen differently — forming what matters^™

What we do

Brand Strategy 01
Brand Identity 02
Brand Experience 03
Packaging Design 04
Creative Direction 05
Brand World 06
Brand Guidelines 07
Digital & Social Media 08

03 — Contact

Let's form your vision, together.

We'd love to hear about your project and your ambition. Reach out and let's start a conversation.

We're in Jakarta & Singapore — but our clients are global.

hello@formandvoid.co

Find us at — Jakarta

APL Office Tower #19-02
Letjen S. Parman St No. 28
Jakarta Barat, 11440

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Find us at — Singapore

371 Beach Road
Singapore 199597

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Get in touch.

We'd love to hear from you.
Got a project brewing or something you want to ask?

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Email

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Message

Thank you — we'll be in touch shortly.

Form & Void — 2024

Yoga
Superfuel
Kids

The Challenge

In kids' food, "healthy" has become a default claim. Packs highlight what parents want to see on the front, while the real story sits quietly in the fine print — refined sugars, heavy processing, ingredients that don't support the promise.

Parents are left scanning labels and making judgement calls in seconds, trying to separate reassurance from reality. They are tired of snacks that pretend to be healthy — forcing a compromise between what's good for their children and what their children will actually eat.

The Insight

Informed parents. Selective kids. Ten seconds at the shelf.

Today's parents understand nutrition, read ingredient lists, and actively try to make better choices. But in a market where everything claims 'healthy', trust thins out. The bar is no longer nutrition — it's credibility. Even products that are genuinely good have to work twice as hard just to be believed. The problem was never what went into the cookie. It was making that goodness obvious — fast enough to matter.

The Idea

Real ingredients.
Real benefit for kids.
Made obvious.

Yoga Superfuel Kids designs honesty into the pack — making real ingredients, real benefits easy to understand, and easy to choose. Everything becomes proof. The visual noise is stripped back. The system shows exactly what each cookie is and what it does, without exaggeration, disguise or over-persuasion.

The illustration doesn't sell a fantasy. It reflects kids as they actually are — active, curious, capable, full of energy. Not a marketing version, but a real super kid. Properly fuelled. Which is the point.

Back

Ambitious?
Obsessed with ideas?
Tired of the usual
agency BS? Us too.

We challenge by design. That means we talk straight and think brave. Open minds and open doors — not egos. Work that works, not empty words dressed up as strategy. Smarter collaboration over louder voices.

We believe creativity and commercial success aren't mutually exclusive. If you're done playing it safe and want to build something that actually matters — you might belong here.

For us, that's a commitment to hold ourselves accountable — building a business that's good for our clients, good for our people, and built for the long-term.

Open Positions

Senior Designer

Jakarta, Indonesia

Apply

Creative Strategist

Jakarta, Indonesia

Apply

Mid-weight Designer

Singapore

Apply

Don't see the right role? We're always open to hearing from talented people.
Drop us a line: hello@formandvoid.co

YogaSuperfuelKids

Our Work

Yoga Superfuel Kids

Gala Express

Every brand has a voice.We give it form.

Let's form your vision, together.

Find us at — Jakarta

Find us at — Singapore

Get in touch.

YogaSuperfuelKids

The Challenge

The Insight

Ambitious? Obsessed with ideas? Tired of the usual agency BS? Us too.

Senior Designer

Creative Strategist

Mid-weight Designer

Yoga
Superfuel
Kids

Every brand has a voice.
We give it form.

Yoga
Superfuel
Kids

Ambitious?
Obsessed with ideas?
Tired of the usual
agency BS? Us too.